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Staff report
![rainbow push]()
DETROIT — Rainbow PUSH Global Automotive Summit will return to Detroit for its 15th year on Oct. 13. The event, themed “Driving Ethnic Inclusion in the Global Automotive Expansion,” will take place at the MGM Grand Detroit Meeting & Events Center, 1777 Third Street, Detroit. Organizers say companies that employ a diverse workforce are better able to understand the demographics of the marketplace and are better equipped to thrive in that marketplace than companies with a limited employee demographic range.
Top automotive leaders, manufacturers, suppliers, dealers, government officials, community leaders, advertising agencies and media outlets will examine strategies, trends and solutions regarding the automotive global expansion and the many benefi ts of an all-inclusive, ethnic minority business environment.
During the event, the Rev. Jesse L. Jackson, Sr., president and founder, Rainbow PUSH Coalition, will host Mary Barra, CEO, General Motors; and Dave Zuchowski, president and CEO, Hyundai Motor America for a discussion, entitled, “Automotive CEO’s Speak on the Positive Effects of An All- Inclusive Ethnic Minority Business Environment.”
“Each time minority consumers purchase vehicles they are creating a socio-economic paradigm with the auto industry that cannot be ignored,” says Rev. Jackson. “Automakers must institutionalize diversity practices throughout their companies in order to attract and retain talent, pay closer attention to its suppliers, distributors and dealers; share in the billions of dollars spent on advertising and marketing and respect the African American consumer.”
Michigan Citizen commentators Dr. Julianne Malveaux, George Curry, Ron Busby, Sr., will also speak at the event.
For a list of additional speakers and to register for the summit, visit
www.rainbowpush.org.
DETROIT — Rainbow PUSH Global Automotive Summit will return to Detroit for its 15th year on Oct. 13. The event, themed “Driving Ethnic Inclusion in the Global Automotive Expansion,” will take place at the MGM Grand Detroit Meeting & Events Center, 1777 Third Street, Detroit. Organizers say companies that employ a diverse workforce are better able to understand the demographics of the marketplace and are better equipped to thrive in that marketplace than companies with a limited employee demographic range.
Top automotive leaders, manufacturers, suppliers, dealers, government officials, community leaders, advertising agencies and media outlets will examine strategies, trends and solutions regarding the automotive global expansion and the many benefi ts of an all-inclusive, ethnic minority business environment.
During the event, the Rev. Jesse L. Jackson, Sr., president and founder, Rainbow PUSH Coalition, will host Mary Barra, CEO, General Motors; and Dave Zuchowski, president and CEO, Hyundai Motor America for a discussion, entitled, “Automotive CEO’s Speak on the Positive Effects of An All- Inclusive Ethnic Minority Business Environment.”
“Each time minority consumers purchase vehicles they are creating a socio-economic paradigm with the auto industry that cannot be ignored,” says Rev. Jackson. “Automakers must institutionalize diversity practices throughout their companies in order to attract and retain talent, pay closer attention to its suppliers, distributors and dealers; share in the billions of dollars spent on advertising and marketing and respect the African American consumer.”
Michigan Citizen commentators Dr. Julianne Malveaux, George Curry, Ron Busby, Sr., will also speak at the event.
For a list of additional speakers and to register for the summit, visit www.rainbowpush.org.